Live events, consumer brands or universities are looking for new ways of engagement with participants, attendees, sponsors and viewers. Using live video is one of the key trends, but it’s hard and sometimes difficult to create it.
Fortunately, when attending an event, people create a lot of video content that could be used by those organizations, although getting all this content and using it for their own purposes isn’t an easy task.
What if these organizations could easily capture all those video content and use it to create an interactive and highly shareable visual story about the event, boosting this way its social reach? What if, in addition, they could do this in real time, while the content is being generated, quickly and cheaply?
Watchity simplifies the collaborative recording of the event and automates the creation, broadcasting and playback of a multi-camera video –the visual story about the event, using the videos captured in real time from the mobile devices of the attendees.
Watchity does 3 major things for the event owner:
Simplifies the capturing of a huge amount of videos streamed live by the crowd of people that attends the event, thanks to a scalable acquisition system.
Automatically creates a “compound video” aggregating all the individual videos received, placing each video into the corresponding time point and geolocation and highlighting some of videos based on pre-defined patterns.
Broadcasts the multi-camera compound video to an interactive player where the viewers can decide how they want to watch the event, selecting a new camera, going back in the event’s timeline to see what happened then, etc.
Watchity can be used for any kind of event
From the mainstream events to the personal ones, and is specially tailored to the needs of the event owner, so its potential users include any organization or individual that organizes, promotes, sponsors or broadcasts an event.