Unlike other video tools, Watchity’s professional productions, brand customization, multichannel streaming and audience participation features will allow you to create better content and events to reinforce your marketing strategies.
Solutions / B2C Marketing
Video engagement for B2C marketing
Encourage purchase intent and reinforce your brand positioning with video-based campaigns and strategies.
Find out why B2C marketing is better with Watchity’s video engagement platform
Brand notoriety
Build a brand image aligned with your strategy and create content that positions you.
Generate more demand
Encourage your potential customers’ purchase intent and favorable propensity.
Reach your audience
You will get your content to reach many more people in the most appropriate channels.
Examples of events you can create with Watchity for B2C marketing
With Watchity’s versatility, you will be able to create a continuous schedule of live eventsfor your B2C marketing in the most appropriate formats for your goals and audiences.
Professional-looking webinars in which you will be able to send convocations, manage registrations, integrate up to 25 speakers with their webcams, add video entries, animated banners and scene transitions, and accomodate an unlimited number of viewers who will be able to connect from anywhere using any device and interact through the chat, Q&As and polls.
Manage, produce, stream and moderate webinars with Watchity to capture leads, position your brand, train the sales network and partners, etc.
Find out more about Watchity’s webinar solution.
Events that usually take place in a physical or virtual set, are recorded by professional cameras and live production is done through a cloud prodution software (such as Watchity’s) or on-site (such as vMix or OBS), and are broadcasted to online audiences that can range from a few people to tens of thousands simultaneous viewers, facilitating their participation in the event through chat, polls, etc.
Use virtual events for online congresses or conferences, training sessions where physical products are shown and require a large space, large product launches, etc.
Find out more about Watchity’s virtual event solution.
Events that normally take place in a public auditorium with public that attends presentially and are broadcasted for those viewers that cannot (or don’t want to) move.
The live video is recorded with professional cameras and the production is done through a cloud production software (such as Watchity’s Live Studio) or on-site (such as Vmix or OBS Studio), and are broadcasted for online audiences that can range from a few people to tens of thousands of simultaneous viewers.
The interaction is usually done with tools such as Kahoot or Slido, although Watchity’s interaction components can also be used.
Use hybrid events to expand the audience of your presential congresses, conferences, training, etc.
Find out more about Watchity’s hybrid event solution.
Events that can be of any type (webinars, virtual or hybrid events, announcements, contests, concerts, etc.) and for any communicative or marketing goal (press conferences, product launches, brand leadership, lead generation, influencer marketing, etc.)
Watchity makes it easy to broacast to social media, either just one of them or simultaneously to all your accounts. You can connect Twitter, Facebook, Instagram, LinkedIn or YouTube with Watchity’s native integrations and, using RTMP, broadcast to other popular networks such as Instagram, TikTok or Twitch.
Find out more about the production and broadcasting of social media events.
Streaming of events that don’t require any type of interaction from the audience since they are one-way communication in which participation and feedback are not necessary.
Usually, they are produced with professional video equipment and are broadcasted for a large volume of viewers.
Use one-way events for press conferences, entertainment content, new product launches, etc.
Find out more about Watchity’s non-interactive events solution.
Watchity’s key features for B2C marketing
Watchity offers you all the features and characteristics you need to integrate professional video into the day-to-day of your marketing department.
Schedule your events with a unified control interface from which you can add all the necessary information in a fully customizable landing page.
Easily activate and customize a registration form so you always have control over who has registered for the session.
Enable automated email sequences to remind registrants of the day and time of the session so they don’t forget.
Easily produce webinars, interviews, press conferences and many other types of live content with a professional look and feel. Easily add one or various speakers using the guest room. Share presentations or share the screen for speakers to display any application or content. Dynamically generate scenes.
You can also connect your production software via RTMP if you already have the production solved.
Customize the content by adding graphic elements according to your brand (backgrounds, logos, banners, etc.).
Integrate broadcast on your website through Watchity’s player embed code and offer your audience a viewing experience like that of the major streaming platforms.
Thanks to integrated CDN service, Watchity takes care of scalability for large volumes of viewers, compatibility with multiple devices and access from other countries.
Know in real time which employees have connected to the session and are attending at any given moment, and how the level of attendance evolves during the session, so that you can moderate its pace.
Energize the sessions by providing attendees with participation tools: Q&As, interactive chat with advanced moderation options, polls, and CTAs.
Broadcast your content for external audiences simultaneously on all your social media accounts and with one click through the Multistream feature.
Connect Twitter, Facebook, Instagram, LinkedIn or Youtube with Watchity’s native integrations. Broadcast on Instagram, TikTok, Twitch and many other destinations via RTMP.
Watchity automatically records your productions so you can immediately reuse all the content generated and give a second life to your webinars and events.
Quickly create frame-accurate clips from live events with the clipping tool and generate mp4 video clips, without having waiting for the event to end. Or retrieve the recording after the event is over to generate clips at that time.
Share them on all your social media accounts with a click to generate notoriety or publish them on your website with the embed code.
Manage all types of media content such as videos, podcasts or images with the video CMS. Upload files, convert formats, add metadata and sort them into collections.
Centralize all content and resources used by your team members so that everyone knows where to look for them and how to use them in their productions.
With the video analytics tools you will obtain detailed information about the audience’s behavior during your events.
Find out information such as the evolution of number of viewers during each session, countries of origin and devices used. Find out how on-demand videos are consumed.
Use cases of video engagement for B2C marketing
Thanks to Watchity’s wide range of features and its ease of use, video will become a strategic pillar of your marketing actions.
Content marketing
Create and distribute valuable video content to attract and retain your audience.
- Case studies
- Podcasts and interviews
- Training content
Product marketing
Generate video content to make known, promote and position your products.
- Product demos
- Product launches
- Showrooms
Influencer marketing
Bring visibility to your brand thanks to video content generated by influencers.
- Professional social media
- Branded content
- Experts and analysts
Live eCommerce
Use live streaming to promote your products and increase your sales.
- Promotions and offers
- Sales shows
- Video hosting
Case study
Banco Sabadell Hub Empresa
Find out how Hub Empresa organizes high-quality weekly webinars with Watchity.