Written by Watchity
Live streaming an event allows companies and organizations to easily connect with their audience. However, even though it may seem like an easy task, it requires reliable planning.
Among the most common mistakes organizations make when they are live streaming an event, we can highlight:
Not announcing or promoting the live broadcast
Promoting the retransmission before, during and after the event is key to obtain visualizations. For this reason, it is important to research which online channels your target audience favours, to create press releases and posts that are adapted to the required style.
In just one month in 2018, Facebook had 2,167 million active users, YouTube had 1,500 million active users, Twitter more than 320 million. These data demonstrate that social networks are one of the most effective channels for broadcasting an event.
For this reason, Watchity allows you to simultaneously share your live streaming on all social networks, websites, and apps. Thus, you will be able to connect with your respective audiences at the same time.
Not interacting with users
One of the major benefits of live streaming an event is that you can interact, through the comments, with the people who are watching. This way, you will be able to answer questions, check if your live streaming is considered interesting or simply chat with your users. If you don’t do it, they can feel ignored… and that’s never a good thing.
Not checking Internet connection
Checking the Internet connection will ensure the success of your live streaming. Having an unstable Internet connection will heavily affect the quality of your retransmission.
Choosing a bad location
Avoid noisy places, to ensure having good audio. Another important factor is the light: do some tests with your camera to check if the place isn’t too dark or too bright.
Reading from a script
Never read from a script! Live streaming has to be spontaneous and fun. If you do read a prepared script, the retransmission will lose spontaneity and it can get boring.
These are 6 of the most common mistakes that we have identified when organizations are live streaming events. So what about you? Have you committed any of these errors? Share your experiences or embarrassing moments with us in the comments.