6 Ways to Make Sure Your Webinar Stands Out

6 Ways to Make Sure Your Webinar Stands Out

The current times have undeniably changed how businesses engage with the community. Webinars, now more than ever, are one of the most effective ways to engage your audience. That’s why there is a large number of webinars being made every day. So, what can you do to make sure your webinar stands out from the competition?

How to make sure your webinar stands out

1. Build up anticipation beforehand

The promotion of the webinar is very important for its success, and it’s often overlooked.

When you have an incoming webinar, announce it on all your own social media networks as well as on your corporate website.

But you have to do it the right way: make sure that your audience knows that they will receive something of value in the presentation.

Watchity not only allows you to create a webinar but also set it up and promote it. Our platform allows you to control the event lifecycle by letting you create registration forms, define protected access, manage attendees lists, add calendar alerts and send email reminders.

2. Pick a topic that resonates with your audience

This one seems obvious, but it’s not that simple.

Whilst you might think everyone wants to know about one particular topic, a little bit of research might lead you to discover that your audience wants to know something quite different. Relevance is key.

Likewise, make sure your content is appropriate for your target audience.

3. High-quality content

What do we mean by this? Having high-quality content means not trying to spin out topics to make them last longer. It also means that even if you don’t have the latest camera in the market, people will stick around till the end anyways if you have great content. In other words: Quality over quantity.

4. Customization

This might be the best and most efficient way to make your webinar stand out from the rest.

How many webinars have you seen that look like a simple video conference, with only one person turning on their camera?

A little bit of creativity and good visuals are key for your webinar to be remembered.

Watchity allows you to customize your live video connecting cameras and smartphones, sharing your screen or webcam, adding lower-thirds, overlays, brand logos and pre-recorded videos.

This way, you can create great-looking webinars and other virtual activities with an amazing brand image that makes it stand out from the rest.

5. Be prepared, yet fresh

The most enjoyable webinars are the ones where the presenters aren’t stiff or overly rehearsed. Don’t get us wrong, scripting and rehearsing your presentation is great for you to get the timing down and feel confident. However, simply reading off a script with little inflection can bore your viewers.

Do you want them to remember your webinar? Let your personality shine! Be charismatic! Our advice is to find the perfect balance between a professional presentation and a dynamic presentation that shows your identity and charm.

6. Give away something of value

This is something extra that you can do to give an even better image. For example, you can offer free items of value during the webinar. This could be some PDF handouts, some infographics, etc. Your audience will appreciate the care that you’ve taken to do this. It will also be something that they will be inclined to refer to in the future as well.

If you want to know about creating webinars with Watchity or make sure your webinar stands out, send us a message or request a demo.

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