Written by Watchity
Now that smartphones have become a complete mobile media studio for journalists, it would be a shame to not use them at their full potential, especially in these times of globalization and hyper-connectivity, when anything could be happening anywhere.
Remote production is the organization of a broadcast from a long distance from the place that the events are occuring.
These transmissions, that can be live or aired later, are a new way of competing in the digital contents area.
The broadcasts attract big audiences on social media, they reduce drastically the costs of a transmission and give you the chance to cover stories and produce contents from anywhere in the world.
Producing content from remote locations all over the world is a new challenge for media creators and distributors, but it’s also a great opportunity for any other companies that are eager to experiment with new storytelling resources and new digital narrative experiences.
If you’re working in China, and you have to cover a story for your media department in Mexico, just produce the content remotely.
If you can’t send a whole broadcasting team abroad just for 5 minutes of content, you should read this list of 7 reasons why you should start remote producing your content.
1.- It’s cheaper
This is probably the first argument for any media decision: how much does it cost, and why is it so expensive?
Well, with mobile journalism this problem is finally solved.
A basic mobile journalism kit like the International Media Solutions Mojo Kit costs $450 USD, and only needs one person to create the streaming, all gear packed-up in just one backpack.
If you compare prices, a professional camcorder made for broadcasts like the Sony PXW-Z150 costs almost $3.000 USD – and that’s just the camera.
There’s also the film crew to consider, their expenses and travel fares.
2.- Easy to set up
A great thing about remote producing and mobile journalism is that everything happens digitally.
Your reporter will only need to use an app to broadcast, while you can direct the streaming settings from anywhere in the world. That’s how
Watchity works, letting you create, produce, edit and distribute your video entirely in the cloud. It’s a whole master control room on your web browser, giving you total control over your transmission.
Producing content from remote locations all over the world is a new challenge for media creators and distributors.
3.- You could be anywhere, live
And we mean ANYWHERE. You only need a smartphone, internet connection and a correspondent.
You can contact local freelance journalists or camera operators – or even influencers, if your focus is on social media – and start broadcasting.
It doesn’t matter if it’s from China, Finland, Bolivia or the United States: it all goes directly to the cloud, so distances are not a barrier anymore.
4.- Adapt your broadcast to your needs
Remote producing can be stressful, depending on what you’re planning to broadcast.
Streaming a music festival and asking fans their opinions, is very different from covering a coup d’état in a country you don’t know anything about.
So think about what you are going to need and what you want to show, because that will determine the amount of gear and resources and the number of people you’ll need for your broadcast.
Watchity works, letting you create, produce, edit and distribute your video entirely in the cloud.
If you have to cover a story from a dangerous place far away from you, sending a mobile correspondent is the most efficient and discreet solution, especially where media presence is not appreciated.
Besides, if you’re walking down the street with a huge camera and lighting gear, you will probably be noticed by everyone around you.
But if you’re doing a broadcast with a mobile phone and a selfie stick, it’s likely that people won’t even look at you.
6.- It’s more friendly
A Reuters and Oxford University study concluded that people are more likely to accept an interview on a mobile device, rather than in front of a camera.
This was mostly because mobile journalism can, according to the studies, strengthen social interactions and increase psychological accessibility.
So whether you’re remote producing a broadcast for an international music festival, or a big art intervention in the street, keep this in mind.
7.- Allows different voices to be heard
Being a remote producer is not just about coordinating broadcasts with people around the world.
You don’t need to produce all your remote content yourself, you can also collect it.
Imagine you’re making a testimonial campaign on different women’s experiences about equal rights.
Watchity also allows you to collect all those User Generated Content Videos with very user-friendly software.
With the right strategy, you could get lots of different recordings from people all over the world, without even getting out of your chair.
Remote producing for world-wide viewing.
Watchity is a cloud-based platform that allows you to remote produce content, gather new media and broadcast to anywhere in the world.
If you already have ideas for new and creative content that you want to stream online, please contact us to get a free demo of our services.