Written by Watchity
Most videos are shared through two of the social networks with most users in the world: Facebook Live and YouTube Live.
These two channels, despite being very different, are an essential part of the marketing strategies of organizations, to increase their visibility and improve the SEO of their websites.
Creating audiovisual content is becoming increasingly important in the online world and according to recent research, videos already represent 64% of all internet traffic; the number is expected to reach 80% in 2019.
But which of the two platforms is more powerful when it comes to sharing Live Videos?
Facebook Live vs YouTube Live, which one is better for my company?
Facebook shows your content on a timeline, so users have access to the videos in chronological order. YouTube works more like an automated video file, where the most viewed and most relevant videos are better positioned in your search engine.
Concerning image resolution and emission time, Facebook Live allows publishing in 720p for a maximum of 240 minutes, while YouTube allows broadcasting in both resolutions, standard and high definition, up to 36 continuous hours.
With these data, there is no doubt that YouTube is leading the creation of professional broadcasts. However, Facebook stands out for allowing you to reach a high number of people almost immediately, by highlighting in its timeline the most recent content.
In addition, thanks to the fast internet access and cameras offered by our smartphones, video quality has taken a back seat. More important is the immediacy with which the content reaches your audience.
Facebook live vs YouTube Live: how does each one work?
Both platforms are very powerful; lots of statistics and data demonstrate this:
1 · Videos on Facebook Live
– Facebook averages more than 4 billion video visits per day.
– 100 million hours of videos are watched every day on Facebook.
– Videos can go viral quickly. The more comments, likes, and shares a video gets, the more visibility it will have.
2 · Videos on YouTube Live
– YouTube has more than 1 billion active users.
– The average YouTube session on a mobile phone is 40 minutes.
– 300 hours of video are uploaded to YouTube every minute.
– 72 hours of video are uploaded to YouTube every 60 seconds.
As we can see, both social networks offer a lot of opportunities when it comes to reaching different audiences. In fact, it is no longer necessary for you to choose only one.
Thanks to Watchity (an agile live video production platform for digital channels) you can distribute your videos through all social networks and websites simultaneously, and you will reach your different audiences quickly and easily.