Get closer to the citizens and boost your local government by broadcasting your own press conferences
Written by Watchity
Small cities and local governments often have to deal with little press coverage of their issues, surpassed by the agenda of media networks covering stories around big cities. Nevertheless, audiovisual communications and technological advances have solved this problem by using low-cost remote production video broadcasting.
According to a study made by the Reuters Institute and Oxford University, local media play an important role in community service, and the digital revolution has changed them for the better. This is not only affecting newsrooms, but it’s also affecting local governments with less press coverage. However, these huge changes are mostly positive, because they’re creating new ways of presenting contents for their citizens.
The Barcelona Town Hall made research about local government’s crisis, describing them as:
- Closer to people: Local governments know the real necessities of their citizens.
- Integral: They can coordinate solutions with the help of most services in town.
- Social: they can boost volunteering and political participation of their citizens.
- Financed: In local governments, it’s easier to manage public funds, combined with the private ones.
Considering these characteristics and the evolution of technology, local governments are perfect for producing their own contents and materials. And one of the most important resources to start producing these contents are press conferences and video broadcasting.
Press conferences and breaking news broadcasting
Press conferences are one of the most traditional media coverage of any event: A prominent personality makes an announcement and cites journalists so they can ask them questions about the story. Unfortunately, this doesn’t always get the attention it deserves.
With local governments, this is mostly a problem because big networks don’t travel often outside their cities to cover this kind of stories, especially when there are local media networks. Nevertheless, this is mostly negative because smaller towns don’t get the visibility they need on the public agenda.
With Watchity’s system, you can produce, broadcast and distribute live-videos directly from the cloud, only with mobile phones. This is a game changer for local governments because it reduces the cost of the complete emission. Usually, communications and media departments are smaller in this kind of organizations, so there’s not a lot of human, technical or economic resources to produce videos. By using Watchity, you’ll only need a smartphone and Wi-Fi connection.
You can check our content recommendations for local governments.
These press conferences can be broadcasted live, deferred, or you can even broadcast and then send the complete material to other media networks, so they can work with it and retransmit it. You can even make “breaking news” in social media for important events or big announcements.
Press conferences: be inclusive and broadcast for everyone
According to the European Union of the Deaf, part of the European Commission and the European Disability Forum, all media companies must ensure that there’s sign language on their broadcasts. Unfortunately, this is not always a priority.
If you’re working at the government or you’re part of the public service, now there’s an easy way to be more inclusive with hearing impairments: Watchity’s picture and picture image.
This characteristic, mostly used in sports media, can be used to also broadcast simultaneous translation to sign language. This is a very important feature for any public network or government.