In these times, launching your product with a webinar is the smartest and most strategic way to show your product to your target.
Webinars are powerful. When you combine a good product with a carefully crafted webinar, you are setting your product up for success.
In this article, we will teach you how to do it.
Why webinars are the best option
First of all, let me tell you why you should use webinars. There are plenty of reasons, and we named a few of them in this post. But we wanted to add a couple more:
- With Live Events comes Energy: a webinar it’s not simply someone going to your sales pages and reading. Webinars can be charismatic and attention-grabbing. It’s a complete experience shared with others, which brings a lot of energy.
- You can demonstrate value upfront: Before deciding to buy your product, your potential clients need to trust you. And what better way to establish a level of trust with them than showing the value of your product before their eyes? Teaching your potential customers something useful in a webinar can help them understand the real value of what you provide.
How to Create a Webinar for your Product Launch
To launch a product successfully using a webinar, you’re going to have to follow these steps.
1. Plan your webinar
- Choose a good platform: If you want your webinar to stand out, create it with a professional platform. For example, our platform, Watchity, offers you a high level of customization (adding lower-thirds, overlays, brand logos and pre-recorded videos), among other features.
- Set a date: This one is easy. Our recommendation is to set the day of the webinar the same day your product launches. You can also do it a day or two before, but never later.
- Create an outline: By creating an outline first, you’re able to get an overall view of your project. It allows you to get a good idea of the flow of your content and make decisions about what should be added or removed.
2. Structure your webinar
- The pre-webinar banter: Around 5 or 10 minutes before the start of the webinar, it’s nice to begin the broadcast and chat with the attendees (and ask them questions) who are on early. It’s not mandatory, but this always helps to warm them up for the main event and get them excited.
- The “What” section: This section contains the title slide and the slide that outlines what we’re going to cover. The goal here is to set expectations and to hook their attention.
- The “Who” section: You can start by letting the audience know a little bit about who you are (as it pertains to the content). This allows you to demonstrate why you are qualified to speak on the topic you are presenting on. Moreover, it’s a great way to gain your audience’s trust.
- The “Why” section: This is where you really sell the value of what you’re teaching by explaining things like: why is it such an important topic? What pain will it help your audience solve by the end of the webinar? If they resonate with your “why”, they will be excited to watch the entire presentation. A good way to accomplish that is by connecting with people, for example, with a personal history about the product.
- The “How” section: It’s the most important part of the webinar because this is where you deliver on your promise. Whatever you said you would cover in the “what” section should be covered in great detail here. The goal is to give so much value that the webinar could serve as a standalone product because of how much value you packed into it.
- The Offer: Finally, it’s time to give concrete data about your product:
- What are the benefits of choosing your product
- What your product includes
- The price of your product
- Ratings or testimonials from people who have tested your product.
3. Prepare your marketing assets
- Sales page: When you give your call to action at the end of your webinar, you will need a place to send them in order for them to buy.
- Email sequence: When launching a product, your email sequence plays a vital role. As great as your product will be, subscribers often need to go through a nurture sequence before deciding to buy. You should send emails before and after the webinar and keep track of your potential clients.
- Promotion: When you have an incoming webinar, announce it on all your own social media networks as well as on your corporate website. Moreover, if you want to have bigger control over your webinar, Watchity also allows you to set it up and promote it. Our platform allows you to control the event lifecycle by letting you create registration forms, define protected access, manage attendees lists, add calendar alerts and send email reminders.