Written by Watchity
Since its foundation in 2002, LinkedIn has been dedicated to becoming the leading social network specialized in job offers and connection opportunities
It currently has 610 million users worldwide, and this year LinkedIn wants to enter into the broadcasting industry.
“Video is the fastest growing format on our platform right now, and the one most likely to get people talking,” said Pete Davies, the director of product management at LinkedIn, in an interview with TechCrunch.
And that is not far from the truth. Since its creation in 2005, YouTube has become the second most popular search engine online (only after Google, which owns YouTube). and according to its numbers, has more than 1 billion active users (even more than GMail).
Also, 70% of their visits come from mobile phones, and it is more popular than any other cable network with audiences between 18 and 49 years.
On the other hand, Facebook has also boosted its live broadcasted videos: the social network has 2.3 billion users and 8 billion views a day, and by 2018 had racked up 3.5 billion live broadcasts. Little wonder LinkedIn wants to get into this game.
Video is the fastest growing format on our platform right now, and the one most likely to get people talking
The company is fine-tuning the details on which other external cloud video streaming service to work with. Watchity is just that kind of company, providing those services, besides the transmission, editing and distribution of the videos.
Create high-quality videos for your social media
Using Watchity to broadcast through the LinkedIn Live platform is a huge opportunity for any type of company, especially because of the enormous user database LinkedIn has.
The growth of audio-visual content and the consumption of videos on social media make a perfect mix to start boosting your video content.
Watchity is perfect for creating quality and original content
If you already checked what equipment you need, you can now direct your attention to how you are going to benefit from the huge corporate audience on LinkedIn Live.
You can work on advertising, broadcasting the release of a new product, a press conference or even simultaneous events around the world. You just have to remember that brands are using videos more than ever.
Besides, Watchity’s new Cut & Share feature will allow you to post material directly from the broadcast to your social media pages.
Another thing that is going to enhance LinkedIn Live, and also fits perfectly with Watchity’s Cut & Share service, is the broadcast of live conferences.
On a social network like LinkedIn, these form incredible value for users, due to the professional knowledge that can now be shared immediately all over the world.
With Watchity, you can make these broadcasts even cheaper, simply using mobile phones, and then share them on the most important networking site.
Until now, it was only possible to enter LinkedIn Live by invitation, but it is likely that the service will accessible to more users in the near future.
If you have a project that requires live streaming of audio-visual content, please contact us for a free demo.