Written by Watchity
The massification of video on every communication media has consequences for everyone, even for radio. The mass communication media which was only audio until the beginning of the 21 century had to reinvent itself because of the technological advance, and most importantly, to keep the stations alive.
There are many radio broadcasters who are starting to stream their shows on live video, not only for the ad revenues, but because they can engage with their audiences in a way that simply didn’t exist until a few years ago.
The status of traditional radio
Radio, a media that was the star of the past century, that has survived the TV and Internet revolution of communications, and has competed with the natural attractive of images and the on-demand contents of the internet, is still a valid media at this current moment. In fact, is one of the most popular media broadcasters among the people of The United States.
According to the annual Audio Today 2018’s Nielsen report, adults between 18 and 50 are more exposed to radio than any other media, even more than search sites or social media, and they give it different uses, from listening to new music to getting informed about the latest news. According to a New York Times report, 90% of the united states citizens listen to traditional radio.
The Deloitte Global reports for this year say that radio revenues will be $40 billion dollars, 1% more than the last year. Also it predicts that radio will still remain as one of the most popular media, with 85% of the population listening to it at least once a week, not matter how.
Besides, it’s not just the audience, according to the Radio Advertising Bureau, the average time listening to radio, whether is digital or in a traditional device, grew up from 13:40 minutes per week in 2018, to 16:48 minutes this year.
Where’s the industry going: radio + video
Last year, according to Vimeo’s Livestream, 451 TV and radio stations in 138 countries, streamed special events more than 15 thousand times. This is a trend that becoming more common everyday by the explosion of video consumption on the last few years, made possible by the massification of smartphones and mobile networks, and the new low-cost methods to produce live video, like Watchity.
The fact that radio stations can broadcast video doesn’t change the nature of radio, based on intimate conversations for massive audiences, but the new technological resources and the new economics model are pushing the broadcasters in this direction. And many of their new contents are very interesting. It’s not just a new form of making revenues and profits, it’s a new standard for the industry, that’s part of the evolution of media.
Which video contents are best suited for radio?
No matter the infinite functionalities that radio may have, music broadcasting it’s one of the most important among them. That’s why video broadcasting is making traditional radio evolve into a new media capable of producing also audiovisual contents.
Two of the most successful examples of radio producing videos are made by the KEXP and the NPR, both of them radio stations from The United States. Both of them make live sessions streamed over radio and internet and they are also available on their YouTube channels.
Special event coverage
Radio Canada is the public radio broadcaster from that country, and last year, when they had to prepare the election day of the city, they decided they will do a 5 hour broadcast… via Facebook Live. It may seem strange, but the evolution of media its making radio broadcasters hop into video, radios it’s not going to get left behind that easily.
As for their contents, they hosted live debates and constant fact checking for the two candidates. For this kinds of special events, Watchity is a perfect option. Not only because it reduces the costs of the video production, but also because video is the only barrier that radio has to surpass to be a complete media broadcaster in these times, including the video preponderance on social media.
With Watchity’s cloud-based system for producing, editing, recording and distributing live-video, radio broadcasters can take a lot of advantage to transform into bigger companies with more presence on the Internet.