In today’s world, hybrid events have become a key tool for businesses, allowing them to combine the best of in-person meetings with the possibilities of streaming. A clear example of this transition is the case of Hub Empresa, a physical space located in Valencia and part of Banco Sabadell, which has been a meeting point for various types of businesses and professional groups since 2019. The COVID-19 pandemic forced this project to rethink its events, prompting the search for an effective solution to conduct activities remotely. In this article, we share the experience of Mireia Pont, Content Manager at Hub Empresa, with Watchity, the platform that has facilitated this digital transformation.
From uncertainty to professionalization
At the onset of the pandemic, Hub Empresa faced an unexpected challenge: hosting online events without a proper streaming system. According to Mireia Pont, “we initially used a platform that wasn’t Watchity, simply to get by,” but they soon realized that the tool lacked the level of professionalism required to meet their quality and customization expectations.
Among the initial issues, the lack of customization options stood out, such as the inability to include introductory videos, add logos to events, or enhance the visual design during sessions. Additionally, the platform they were using had limitations regarding audience capacity, requiring manual registration management—an inefficient and impractical solution.
The search for a solution: Watchity
The need to enhance the event experience led Hub Empresa to explore new options. That was when, through their colleagues at Banco Sabadell’s BStartup division, they discovered Watchity. Mireia noted that from the first meeting with the sales team, the tool impressed them with its ease of use and features. “We liked it immediately. It was very intuitive, and within just a few steps, we were able to organize professional, high-quality events,” she explained.
A key factor that facilitated the transition was Watchity’s ability to manage large audiences effortlessly. Mireia highlighted, “we no longer had to worry about whether we had 1,200 or 1,800 registered attendees. The system handled everything automatically, saving us time and resources.” Furthermore, the platform enables the automatic sending of reminders, optimizing event management and reducing manual workload.
Features that make a difference
Watchity’s flexibility in adapting to Hub Empresa’s needs was crucial to its success. The platform allowed for event customization, the addition of content such as images and videos, and the management of session recordings. “The best part is that everything is stored, so we don’t have to upload information event by event. Additionally, the ability to generate Excel reports with participant registrations was a highly valued feature,” Mireia commented.
Another standout aspect mentioned in the interview was the ability for participants to join an event late without missing content, as they could access the beginning of the stream at any time. This feature significantly improved the user experience, allowing more attendees to enjoy the events regardless of when they connected.
Tangible results and benefits
The results of implementing Watchity were immediate. Hub Empresa noticed a significant improvement in event quality, both in production and user experience. “The first time we switched platforms, everything worked seamlessly. From that moment on, our events became much more professional,” Mireia explained. The platform enabled the management of hybrid events, combining in-person participation in Valencia with the option to follow the event online from anywhere in the world.
Mireia also highlighted how Watchity facilitated the organization of events on various topics, such as artificial intelligence, financing, ICOs, European aid, and startups. With this solution in place, Hub Empresa has maintained its leadership in the digital event space.
Why recommend Watchity?
When asked if she would recommend Watchity to other businesses, Mireia’s response was clear. “At first, changes can seem complicated, but in this case, the experience was entirely positive. It is very easy to use, and you don’t need to be a technology expert to take full advantage of its features. Any company looking to organize professional, intuitive, and efficient events should try Watchity.”
Hub Empresa’s story demonstrates how the right platform can make a difference in the organization and management of virtual and hybrid events. Watchity has been the perfect solution to overcome the challenges posed by the pandemic, allowing Hub Empresa to continue connecting with professionals across various industries—now with a much higher level of quality and professionalism.
In summary, Hub Empresa’s experience highlights the importance of selecting the right tools to manage hybrid events. The positive experience with Watchity underscores not only the need to adapt to new technologies but also the value of choosing solutions that offer flexibility, ease of use, and tangible results.
If you want to improve your existing virtual or hybrid events, or take the first step if you haven’t started yet, feel free to contact us to see how you can do it easily with Watchity.