Govern de Catalunya

The Government of Catalonia boosts social media reach with live simulcasts and clipping and shares content with the Media thanks to a Virtual Press Room.

Catalonia is an autonomous community in the north-eastern corner of Spain and the second most populated region (7,522,596 inhabitants). The Catalan Government is responsible for political action and the regulation and administration of the autonomous region.

 

CHALLENGES

  • The Communication Office wanted to increase the reach in social media and find a tool to manage their video communication.

SOLUTIONS

  • Deploy the live producer to create and simulcast high-quality press conferences, the fast clipper to create and share highlights in real-time and the virtual press room to easy-share content with the Media.

BENEFITS

  • Centralized management of all live communications, aggregated views in multiple social networks, unified branding across departments and fast response to press requests.

 

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