Honda Motor Iberia

Honda Motor Iberia has transformed its training sessions to digital formats without losing content quality or audience engagement.

Honda Motor Company is a Japanese public multinational conglomerate corporation known primarily as a manufacturer of automobiles, motorcycles and power equipment. It arrived in Spain in 1982 through the creation of Honda Motor Iberia.



  • The Honda Motor Iberia training team wanted to maintain its educational offer for its distribution partners, transitioning it to an online format, without losing quality or brand awareness.


  • Set up the easy-to-use Watchity live producer to enable the training team to create high-quality video on their own and stream on the customised player to deliver a great viewing experience.


  • Honda Motor Iberia’s distribution partners have cut their travelling costs while also leveraging their time better through small streaming sessions that continue to provide options for interacting with the trainers.


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