L'Oréal Professionnel

L’Oréal Professionnel transitions its training for sales representatives to the digital format

L’Oréal Professionnel is the world’s greatest cosmetic company, based in Paris. It engages in the field of cosmetics, specialising in hair colour, skincare or make-up. L’Oréal operates in 150 countries, marketing 36 brands and thousands of products, with more than 86,000 employees.

 

CHALLENGES

  • The L’Oréal Professionnel team wanted to move its training to the online format without foregoing quality and the personal touch with its sales reps.

SOLUTIONS

  • Deploy the live producer to create high-quality live video on their own and the streaming player to give viewers a great viewing experience.

BENEFITS

  • It has increased the generation of content with a greater impact capacity and more professional production values.

 

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