The Teatre Principal has adapted its ticketing model, combining the personal attendance mode at cultural facilities with HD streaming sessions.
The Teatre Principal (Palma de Mallorca, Balearic Islands) is one of the oldest theatres in Spain and has been operating since 1667. This institution is still alive today thanks to its excellent capacity to adapt to change.
The Teatre Principal wanted to offer a high-quality streaming alternative to spectators that could not come to the theatre personally, while also monetising this option using its regular ticketing platform.
Set up an easy-to-use environment for the Teatre Principal to stream HQ video on a customised embeddable player with ticket validation options and performance analytics.
The HQ streaming solution has given the theatre an unlimited capacity. Plays and concerts are now being watched from all over the world.