How to improve the town hall communication
Written by Watchity
Do you want to know how to improve the town hall communication?
At present, what you display about your political thoughts on the Internet, and especially how you do it, can make the difference between a good and a bad political campaign, or even a whole govern. That’s why having a communications department at the public government institutions, and running it in a properly way, it’s so important: because the citizens care about what you’re saying and how you’re doing it.
Internet participation and politics
The last global scandal involving politics and social media was the Cambridge Analytica case, in which different fake news spammed the Facebook profiles of the United States citizens, changing their beliefs and vote intentions. This is just an example of how media can affect choices and the future of a country.
According to a Pew Research Center report, 43% of the United States citizens get informed through online media, leaving other traditional sources like newspapers or TV behind. That’s why it’s so important to run a communications department that has a good understanding of the digital panorama, not only for news and press but also to produce their own official content and information. Besides, according to Vimeo’s Livestream report, 80% of the people prefer to watch a live video instead of reading a blog about anything. Now it’s time to take advantage of the volume of that audience.
Why broadcasting matters: proximity and representation
When you work at public service, every content you create becomes official, and a resource to every citizen who wants to know about a specific subject. That’s why official digital channels at the public service are so important: because they immediately represent the official opinion of the government. But don’t worry, this is mostly positive because people have the right to stay informed about public issues. Besides, citizens value the proximity of their politicians and being represented.
In the case of video streaming, it’s not useful only for elections and coverage. Public organisms can take advantage of this tool to broadcast official material that may concern the population.
For instance, if you’re working in a place like this, you can stream the board’s meetings live on the Internet just to gain more transparency and representation. People will see their official representatives working and discussing live, in a way it was impossible to think about just a few years ago. Besides, technology advances have been lowering all costs on video broadcasting. You don’t need a TV studio to broadcast a meeting at your City Council, with Watchity, the only thing you’re going to need is a smartphone at the place of the event and a computer to produce the streaming, from anywhere.
User Generated Content? Citizen Oriented Communications
Broadcasting board meetings and plenary sessions sounds like a great resource to enhance democracy, but it doesn’t end there. Communications departments getting involved in digital video environments should not only create official contents to develop proximity and develop transparency, but also they have to encourage more citizenship engagement, whether it’s on the internet or real life.
If you’re working on planning your communication strategy, consider streaming live video for boards meetings, activities in which people gather to share as a community, broadcast city holidays and festive days -so you can create material about local traditions-, or even sports activities promoted by the local government. The possibilities are endless.
If you’re also working with public local figures, like mayors or politicians, you can also stream weekly updates about their work, enhancing the social media material and transparency of their work. Watchity’s also great for all these broadcasts because it’s low-cost, cloud-based and lets you produce, edit and distribute content only with a smartphone and a computer.