LinkedIn Live, a new opportunity to create audiovisual content
Written by Watchity
Since its foundation on 2002, LinkedIn has been dedicated to become the leading social network specialized on job offers and opportunities.
They currently have 610 million users worldwide, and their challenges are not only focused on their needs, now LinkedIn wants to enter into audiovisual contents.
“Video is the fastest growing format on our platform right now, and the one most likely to get people talking,” said Pete Davies, the director of product management at LinkedIn, in an interview with TechCrunch.
And it’s not far from reality. Since its creation in 2005, YouTube has become in the second most popular search engines online (only after Google, who owns the platform) and according to its numbers, has more than 1 billion active users (even more than GMail).
Also, the 70% of their visits come from mobile phones, and it’s more popular than any other cable network for audiences between 18 and 49 years.
On the other hand, Facebook has also boosted its live broadcasted videos: the social network has 2.3 billion users and 8 billion reproductions a day, and until 2018 had 3.5 billion live broadcasts. No wonder why LinkedIn wants to get into this.
Video is the fastest growing format on our platform right now, and the one most likely to get people talking
The company is fine-tuning the details on which other external cloud video streaming services to work with. Watchity it’s just that kind of company, providing those services, besides the transmission, editing and distribution of those videos.
Create high quality videos for your social media
Using Watchity to broadcast through LinkedIn Live platform is a huge opportunity for any type of company, specially for the enormous user database tha LinkedIn has.
The growth of audiovisual contents and the consumption of videos on social media make a perfect scenario to start boosting your video contents.
Watchity is perfect for creating quality and original content
If you already checked the equipment you need, you can already start thinking on how are you going to benefit from the huge corporate audience on LinkedIn Live.
You can work on advertising, broadcasting the release of a new product, a press conference or even simultaneous events around the world. You just have to think that brands are using videos more than ever.
Besides, the new Cut & Share feature from Watchity will allow you to post material directly from the broadcast to your social media pages.
Another thing that is going to enhance LinkedIn Live, and also fits perfectly with the Cut & Share service from Watchity, is the broadcast of live conferences.
In a social Network as LinkedIn, these are an incredible value for the users due the professional knowledge that could now be shared immediately all over the world.
With Watchity, you can make these broadcast even cheaper using mobile phones and share them on the most important site for networking.
So far, it is only possible to enter LinkedIn Live through an invitation, but it is likely that the service will open for more users in the future.
If you have a project that requires live streaming of audiovisual content, please contact us for a free demo.