Organizations are increasingly focused on getting faithful and committed audiences to create a relationship with them that can last over time. For this, they launch audiovisual content strategies, especially, in live video, for its capacity to entertain and excite the public.
A few years ago this need was an exclusive matter of the media but, thanks to technological advances and the birth of digital channels, this has been extended to any type of organization. From sports clubs that want to permanently keep their followers informed about the current status of their teams, to brands that work with influencers and branded content and want to connect with their customers, they are all working from their marketing and communication departments to obtain engaged audiences.
In this battle for the loyalty of the audiences, there are 4 key aspects to success:
- Produce the best quality and personalized video content to connect with the real interests of the audience.
- Distribute that content in all the media channels where their audience is
- Incorporate audiovisual content created by the users in their media channels to generate a more reliable and authentic image..
- Empower organizations with low-cost tools that operate quickly and immediately, and allow high production of videos to satisfy the constant demand for content.
Watchity appears to help organizations like yours to create high-quality audiovisual content, with greater productivity and lower cost, and to encourage user participation, placing special focus on live video, at the same time, it also facilitates the distribution of those videos through media channels.
Our goal is to allow you to only focus on creating and sharing visual stories that connect with your audience and that you forget about all the technical complexities associated with video production.
For this, we have created a powerful video production platform in the cloud, that is divided in two products – Watchity Media for the production and distribution of video and Watchity Engage to scale the capture of live video generated by the users-, complemented by our app Watchity Streamer, which allows you to broadcast live video from any mobile device, to integrate it into the production processes in real time.
Our platform incorporates innovative technologies such as collaborative recording, which allows you to distribute the task of recording and broadcasting an event among different mobile phones, integrating WebRTC for live video broadcasting from any web browser (without additional installations). Furthermore, Watchity allows you to edit live and on-demand videos in the cloud, has an automatic realization and a multi-camera player where the viewers can see all the points of view of the broadcast, plus the producer would be able to simultaneously distribute all the content through multiple social networks.
Even though we have been in the market for a short time, we have already managed to get several organizations to successfully use our platform. Together, we are rapidly evolving to become the benchmark for agile video production.