Video engagement for external communication
Find out why external communication is better with Watchity’s video engagement platform
Unlike other video tools, Watchity’s professional production, brand customization, live streaming and audience participation features will allow you to create better content and events to reinforce your communication.
Brand reputation
Professional appearance with your brand always present throughout the entire viewer experience.
Reach your audience
You will get your content to reach many more people in the most appropriate channels.
Involve the viewer
You will ensure your target audience attends your events and actively participates.
Types of events you can create with Watchity for external communication
With Watchity’s versatility, you will be able to create a continuous schedule of live events and on-demand content in the formats and channels best suited to your goals and audiences.
Professional-looking webinars in which you will be able to send convocations, manage registrations, integrate up to 25 speakers with their webcams, add video entries, animated banners and scene transitions, and accomodate an unlimited number of viewers who will be able to connect from anywhere using any device and interact through the chat, Q&As and polls.
Manage, produce, stream and moderate with Watchity to capture leads, position your brand, train your employees, customers and partners, etc.
Discover more about Watchity’s webinar solution.
Events that usually take place in a physical or virtual set, are recorded by professional cameras and live production is done through a cloud prodution software (such as Watchity’s) or on-site (such as vMix or OBS), and are broadcasted to online audiences that can range from a few people to tens of thousands simultaneous viewers , facilitating their participation in the event throguh chat, polls, etc.
Use virtual events for online congresses or conferences, trainings where physical products are shown and require a large space, large product launches, etc.
Find out more about Watchity’s virtual event solution.
Events that normally take place in a public auditorium with public that attends presentially and are broadcasted for those viewers that cannot (or don’t want to) move.
The live video is recorded with professional cameras and the production is done through a cloud production software (such as Watchity’s Live Studio) or on-site (such as Vmix or OBS Studio), and are broadcasted for online audiences that can range from a few people to tens of thousands of simultaneous viewers.
The interaction is usually done with tools such as Kahoot or Slido, although Watchity’s interaction components can also be used.
Use hybrid events to enwide the audience of your presential congresses, conferences, training, etc.
Find out more about Watchity’s hybrid event solution.
Events that can be of any type (webinars, virtual events, hybrid events, announcements, contests, concerts, etc.) and for any communicative or marketing goal (press conferences, product launches, brand leadership, lead generation, influencer marketing, etc.).
Watchity facilitates broadcasting on social media, either only in one platform or simultaneously on all your accounts. You can connect Twitter, Facebook, Instagram, LinkedIn or YouTube with Watchity’s native integrations, adn, using RTMP, stream to other popular networks such as Instagram, TikTok or Twitch.
Find out more about producing and streaming social media events.
Streaming of events that don’t require any kind of interaction from the audience since these are one-way communications in which participation and feedback are not necessary.
Normally, these events are produced with a professional video equipment and are broadcasted to a large volume of viewers.
Use one-way events for internal announcements, press conferences, institutional events, or entertainment content.
Find out more about Watchity’s solution for non-interactive events.
Watchity’s key features for external communication
Watchity offers all the features and characteristics you need to integrate professional video into the daily work of your communications department.
Easily produce professional-looking webinars, interviews, press conferences and many other types of live content. Easily add one or more speakers with their webcam using the guest room. Share presentations or capture the screen for speakers to show any application or content. Dynamically generate scenes.
You can also connect your production software by RTMP if you have already solved the realization.
Customize the content by adding graphic elements according to your brand (backgrounds, logos, banners and more).
Integrate the broadcast on your website by using Watchity’s player embed code and offer your audience a viewing experience like that of the big streaming platforms.
Thanks to the integrated CDN service, Watchity takes care of scalability for large volumes of viewers, muli-device support and access from other countries.
Protect your confidential events with security measures, such as encrypted content, closed guest list access, password control, CDN-level blocking, etc.
Broadcast your content to external audiences on all your social media accounts simultaneously and with in one click by using the multistream feature.
Connect Twitter, Facebook, Instagram, LinkedIn or Youtube with Watchity’s native integrations. Stream to Instagram, TikTok, Twitch and many other destinations via RTMP.
Watchity automatically records all your event for you to immediately reuse all the recorded content, generate new content from the recording and give a second life to your events.
Quickly create frame-accurate cuts from live events with the clipping tool and generate mp4 video clips without waiting for the event to end. Or recover the recording after the event is over to generate clips at that time.
Share the clips on your social media accounts in one click to generate notoriety or publish them on your website with the embed code.
Manage and publish all types of media content such as videos, podcasts or images with the video CMS. Upload files, convert formats, add metadata, sort them into collections and get the embed code.
You can also use video hosting to centralize all content and resources used by your team members so that everyone knows where to look for them and how to use them in their productions.
With the video analytics tools you will obtain detailed information about audience’s behavior during your events.
Discover information such as the evolution of number of viewers during each session, countries of origin and devices used. Find out how on-demand videos are consumed.
Examples of use of video engagement in external communication
Thanks to Watchity’s wide range of features and its ease of use, video will become a strategic pillar of your external communication plan.
Thought leadership
Create webinars, interviews, events and more to become such an industry leader.
- Webinars
- Podcasts and interviews
- Q&A sessions
Corporate events
Organize virtual or hybrid corporate events to increase awareness and enhance your brand image.
- Conferences
- Congresses
- Shareholder meetings
Press conferences
Broadcast your press conferences online to reach more audiences and achieve greater efficiency.
- Annual results
- Launches
- Crisis management
Case study
Generalitat de Catalunya
The Generalitat de Catalunya enhances the reach of social media with live broadcasts and clipping, and shares content with the media.