Encourage your customers’ purchase intent and reinforce your brand with fresh, dynamic and authentic events and audiovisual content.
Integrate video engagement in your B2C marketing campaigns
Thanks to Watchity’s wide range of features and its ease of use, video will become a strategic pillar of your marketing actions.
Content marketing
Create and distribute valuable video content to attract and retain your audience.
- Webinars
- Podcasts and interviews
- Q&A sessions
Product marketing
Generate video content to make known, promote and position your products.
- Product demos
- Product launches
Influencer marketing
Bring visibility to your brand thanks to video content generated by influencers.
- Social media
- Branded content
- Testimonials
Live eCommerce
Use live streaming to promote your products, increase your sales and gain brand visibility.
- Promotions and offers
- Sales shows
- Video hosting
Create and manage your own video channel
With Watchity’s versatility, you will be able to create a continuous schedule of live events and on-demand content in the formats and channels best suited to your goals and audiences.
Webinars and interactive and participative events totally customised with your brand.
Streamed events on your own website with a rugged, scalable and secure solution.
Professional event production and streaming on your social network accounts and profiles.
Recording and publication of video content for on-demand viewing by your audience.
Key features for B2C marketing
Easily produce professional-looking webinars, interviews and many other types of live video for social media or any other video format.
Customize content by adding graphic elements according to your brand (backgrounds, logos, banners) and generate dynamism with automatic scene control.
Embed the content into your website through the embed code and offer your audience a viewing experience like the that of the great streaming platforms.
Watchity handles scalability for large volumes of viewers, compatibility with multiple devices and access from other countries.
Stream content simultaneously, without a destination limit and in just one click, on the social networks most appropriate to your target audience and your communication goals.
Connect your Twitter, Facebook, Instagram, LinkedIn or YouTube accounts with Watchity’s native integrations. Broadcast on Instagram, Twitter, TikTok, Twitch and many other destinations through RTMP.
Watchity automatically records your productions so you can immediately reuse all the content generated and give a second life to your webinars and events.
With the clipping tool, it’s easy to generate short cuts from the recording and get new video clips that you can publish on your website or social networks.
Manage all types of media content such as videos, podcasts or images. Upload files, convert formats, add metadata and sort them into collections.
Centralize all content and resources used by your team members so that everyone knows where to look for them and how to use them in their productions.
Attract your viewers by creating customizable landing pages with your brand image and activate a countdown to create a sense of urgency in your audience.
Activate the registration form and configure it with the necessary fields to capture data from your viewers. You can also enable customizable email cadences to maintain interest in your event and ensure the attendance of registered users.
Dynamize your events and boost audience participation with Watchity’s integrated interaction components. Use the interactive chat to generate conversation, activate Q&As, gather the audience’s opinion with polls and add call-to-actions at the end of the session.
Use the list of connected participants to make real-time decisions about pace and content to keep the audience’s attention.
With the video analytics tools you will obtain detailed information about the audience’s behavior during your events.
Discover information such as the evolution of number of viewers during each session, countries of origin and devices used. Find out how on-demand videos are consumed.
Enjoy the benefits of video engagement for B2C marketing
Brand notoriety
Build a brand image aligned with your strategy and create content that positions you.
Generate more demand
Encourage your potential customers’ purchase intent and favorable propensity.
Reach your audience
You will get your content to reach many more people in the most appropriate channels.
The most complete enterprise video engagement platform
Watchity is the comprehensive solution for video production, multichannel distribution and audience engagement focused on helping you professionalize your organization’s video communication. It includes all the features you need to take your video project to the next level and multiply the reach of your B2C marketing strategies.
Create
Produce professional-looking live events and videos for all your channels and audiences.
Stream
Integrate events and videos into your own website with a robust, secure and scalable platform.
Engage
Manage your events from start to finish, make them more participative and analyze the results.
Case study
Find out how Hub Empresa organizes high-quality weekly webinars with Watchity.