Online video platform > Video analytics
Data and insights to improve your content
Make better decisions about your audiences and content thanks to Watchity’s advanced video analytics.
A premium video analytics service
Watchity’s video analytics features are based on the NPAW solution, an advanced platform that provides real-time data on content performance, broadcast quality and viewer behavior.
Get deep insight into your viewers
With Watchity you can get a detailed view of viewer behavior with data such as total viewing time, specific interactions with your content, the areas of origin of your viewers or the devices used.
This deep insight will help you better understand your audience’s preferences and habits, allowing you to adjust and optimize your content accordingly.
Segment your audience
NPAW allows you to segment your audience based on different criteria, such as geographic location, device used or viewing behavior.
This segmentation will help you better understand your target audience and create more effective and targeted strategies, personalizing content and improving viewer retention.
Act in real time
You’ll gain access to real-time metrics that allow you to monitor the performance of your videos as users watch them. You’ll be able to see the number of current viewers, streaming quality, and drop-off rate.
This real-time information is crucial for making quick decisions and immediate adjustments to improve the viewer experience.
Detect trends
With trend identification you can quickly discover which content is gaining popularity, which is losing interest and how your audience’s behavior evolves over time.
This information is invaluable for anticipating viewers’ needs and adapting your content strategy to stay relevant and engaging.
Analyze quality of experience (QoE)
The service includes metrics such as load time, buffering frequency and video resolution, which will allow you to identify and fix technical issues that may negatively affect the user experience, ensuring a smoother and more satisfying viewing experience.
Comparative analysis
Watchity will allow you to perform comparative analysis between different videos or video series. You will be able to compare key metrics such as viewing time, retention rate and viewer interactions to determine which content is performing better and why.
This benchmarking capability helps you identify best practices and replicate success in future content.
Generate custom reports
Watchity offers the ability to generate custom reports that are tailored to your specific needs, choosing from a variety of metrics and visualizations to help you better understand how your content is performing.
These reports can be easily shared with your team, facilitating data-driven decision making.
Event reporting
If what you need is to get information about the success of your live events, with the event reporting functionality you will be able to know who is attending your events at any given moment, thus showing you how the audience is evolving in real time.
