Quality is important in just about everything we do in life, but it’s even more important in a business environment. When we brand our business everything we put out to our stakeholders, business partners, employees and most especially the mainstream public has to be perfect. So, here’s how to create a webinar with the best image and video quality.
When it comes to webinars, image and video quality have a big impact on its success. Moreover, they can say a lot about your company as a whole and leave a better or worse impression on the attendees.
That’s why you have to make sure you offer the best image and video quality you can in a webinar. Here we will show you how.
How to create a great quality webinar
Use the right camera
Looking more pro with your video starts with the quality of the image itself. You’ll want to make sure you’re using the best camera you have. Which surprisingly, isn’t always the first one people grab.
Most people have access to a computer with a web camera, however, if your computer is more than 2 years old, your web camera is probably not up to snuff. That’s why we recommend you to purchase a separate web camera with better video quality.
However, if you have a new iPhone or smartphone, you probably have the option to shoot 4K video with its built in camera.
Set up good lighting
Quality lighting is a key factor for a webinar’s video quality. Bad lighting can harm any credibility your content might have, however good it might be. This type of carelessness conveys the idea of amateurism, and with it, within a few seconds of your video, the audience can lose interest.
Setting up lighting doesn’t have to be complicated. It just needs to be there. The simple addition of a few lights will drastically improve video quality.
Here are some tips:
- Make sure the sunlight is not too bright behind you if you shoot by a window. You want to light coming from behind the camera and towards you.
- Make sure the room is not too dark. Shoot in your most well-lit room (even if it’s not your favorite) or grab a lighting kit as your next investment. It can be tempting to shoot in the evening if that’s the only time you have available. But if possible, schedule your webinar for the best-lit time of day and in the room with the most natural light.
- If you don’t want to buy a lighting kit, do this trick: stick a couple of desk lamps behind your computer. Placing a light behind your pc and pointing it away helps the subject stand out from the backdrop. It also helps give more depth to the final look.
Offer great visuals elements
When we talk about having an amazing webinar visually, we aren’t only talking about the video quality. We are also talking about offering incredible visual elements.
A little bit of creativity is essential for your webinar to be remembered.
Watchity allows you to customize your live video connecting cameras and smartphones, sharing your screen or webcam, adding lower-thirds, overlays, brand logos and pre-recorded videos. This way, you can create great-looking webinars and other virtual activities with an amazing brand image that makes it stand out from the rest.
Steer clear of off-white backdrops
While it may seem easy to shoot your webinar in front of an off-white wall, we urge you to steer clear. Filming against this type of background not only looks boring but often leads to troublesome glares and reflections. Instead, choose a solid-colored backdrop for better results.
An inexpensive way to get a great-looking backdrop is to purchase a roll of paper background. Using a paper background setup will allow you to shoot literally anywhere and still get a great-looking webinar. But be careful, bright colors like yellow, orange, or red can cause color reflections that are not very flattering.
Sticking to muted tones like grey and dark blues is often a safe way to go. But we encourage you to experiment with different colors to see what fits best in your brand and story.
Likewise, you can also choose a more elaborate setting, keep reading.
Choose the adequate setting
Everything that can be seen in the video must be taken into account since each element in the scene will influence the message conveyed to the audience. Therefore, choosing an interesting set is key. For example, if you’re talking about books, you can record your webinar with a bookcase in the background. The important thing is that the set is harmonious with the content, helping convey to the audience that you have authority and notoriety on the subject.
Decoration is good, however, too much is a distraction. Keep in mind that if you’re shooting a video of you talking, you want people to focus on what you’re saying. So make sure your background isn’t too cluttered either.
And here ends our article with recommendations on how to create a webinar with the best image and video quality.