Since the beginning of the 2020 pandemic, companies realized that communication channels were going to change forever. In-person formats took a back seat and the digital world took the presence that had been sensed for years that it would occupy. At first, the simplest and most affordable solution was to connect video conferencing tools, such as Zoom, with the final viewing environment, such as YouTube. But we soon realized that it was not enough, it does not allow to have control of the elements on screen, the distribution of participants, the lack of customization of the brand image that this tools allow, there is no complete cycle of events (invitations, forms, reports, analytics…). For all of these reasons, in this article we are going to show you how to improve your webinars made with Zoom using Watchity with simple steps.
Control the entire event cycle
Watchity allows you to have full control of all the cycle:
You can manage and configure everything required for an event as far as in advance as you need, and forget about worries during the broadcast. Watchity offers you multiple customization possibilities:
- Manage the viewing environment of your viewers by applying your own branding to the landing page.
- Create login forms to collect all the information from your audience through customizable fields, consent fields or even descriptive fields that you can define as you like.
- Send customized emails at different times during the preview, such as the thank-you email, reminders days and hours before the start of the broadcast or one at the end of the broadcast.
You can also set the destinations to which you want to broadcast your event. With Watchity, you no longer have to give up social networks or web embeds because the video conferencing tools are monodestination, try multidestination streaming to reach the maximum possible audience.
The most important changes you will experience in your webinars will be during the broadcast.
With Watchity, you will be able to add value to your broadcasts by customizing them with backgrounds, chyrons, logos, overlays, etc. Again, branding takes center space and your brand image can be recognized beyond the channel where you broadcast. You will be able to include your logos, corporate colors and event information in a very simple way through the Studio.
Likewise, our scene editor will give you all the flexibility that video conferencing tools do not have. Choose the design that you like or suits your event, you can put different speakers on screen, a slideshow or even a resource video that enhances the communication of your message.
Finally, the interaction with the audience (so important nowadays) is also increased with our platform through the chat (and its easy moderation) or the possibility of adding a call-to-action at the end of the broadcast and redirect viewers to surveys, e-Commerce pages or simply websites that we want to promote.
Once your webinar broadcast is over, Watchity will continue to offer improvements over the market alternatives since you will be able to obtain different reports from the registration forms and video analytics that will help you to better understand your audience. In addition, you will be able to download these resources and recordings whether and the video or audio recordings of your events, so that you can reuse them at any time.
If you want to know more about how to improve webinars made with Zoom, you can also read the article on how to customize your webinars with your brand. And if you have any doubt, you can consult our help center, or send us a message.