In the digital era, audiovisual communication has emerged as a powerful tool for public institutions. The ability to effectively convey messages through audiovisual content allows entities to connect with citizens in a more direct and transparent way, facilitating engagement and enhancing public perception. This ebook covers the fundamentals and key techniques that every institution should consider when developing an effective audiovisual strategy and offers a practical guide for entities looking to maximize the impact of their communication.
This ebook contains:
- Fundamentals of audiovisual communication
- Challenges of institutional audiovisual communication
- Steps to define the audiovisual communication strategy
- How to integrate audiovisual communication in Government
- The audiovisual production process
- Tools and technologies for audiovisual production
- Case study