Online Brand Events have appeared to give companies the opportunity to reflect their brand image, values and raison d’être in a much more complete way, and offering great experiences to the audience while creating memories.
This eBook contains the following information:
- INTRODUCTION
- WHAT IS A BRAND EVENT?
- FUNDAMENTAL PRINCIPLES OF A BRAND EVENT
- ELEMENTS OF A BRAND EVENT
- ONLINE BRAND EVENTS
- TYPES OF ONLINE BRAND EVENTS
- BENEFITS OF BRAND EVENTS