A few years ago, live streaming was something informal and the quality of it didn’t matter that much. But today it has become a very powerful communication tool for organizations because it allows them to connect with their audiences. Therefore, everything must be as perfect as possible. This way, make sure you don’t make these common live streaming mistakes.
1. Not planning ahead
Even if you are very experienced in live streaming, “winging it” it’s never the right choice. You need to prepare and make sure to deliver great content. From preparing all the material you are going to use (images, pre-recorded videos, etc.) to knowing what you are going to say, everything has to be spot on.
2. Bad quality video, audio or connection
If the technical aspects of your broadcasting are poor, people will quickly leave your streaming. Everyone wants a satisfactory experience, but you don’t have to spend a great amount of money to accomplish that! You can make a little investment on a good camera, which almost all on the market today have full HD quality. Most of them also incorporate an internal microphone. However, you can also purchase an external one to have an even better audio quality. As for the connection, just make sure you have enough bandwidth.
3. Having poor lighting
Something people tend to forget is checking if they have good lighting. Remember to test if there is enough or too much light before the streaming.
4. Not promoting the live stream
This one is pretty straightforward, if you don’t promote your live stream you will not have attendance. You need to announce it and then promote it regularly across the social networks where your target is. Attendance is a key factor for the success of your streaming.
5. Choosing the wrong topics
What matters to you and what matters to your audience is very different. You have to choose an issue that is valuable for your viewers and avoid falling into self-promotion topics.
So when you are choosing the topic of your next live stream, keep your audience front and center in your mind. Study your target and learn their needs, worries, interests and preferences.
6. Not being creative
This is a very common mistake. Most streamings consist of a person or a limited number of people talking to a camera, but that doesn’t mean you can’t be creative. By using a good streaming software you can add widgets, overlays, themes, custom images and more. There is a lot of competition, you need to stand out.
7. Not engaging your audience
Having a feedback loop between the viewer and broadcaster is very important. Doing a live streaming is a direct opportunity to connect with your audience and see their interests. You can start by allowing comments, creating polls, or having a Q&A time. If you don’t address the comments, viewers can feel ignored and don’t come back to your future content.
8. Choosing the wrong social networks to broadcast
It’s not wise to randomly choose the social network where you are going to broadcast your streaming. You need to know which social media your target audience is in.
However, you can be at the top of your game and simultaneously share your streaming on all your channels. Platforms like Watchity allow you to simulcast your live stream on all your social networks, websites and apps. This way, you will reach your maximum number of viewers.